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Generative AI is being considered as one of the breakthrough innovations after internet in the technology world. Several generative AI tools are reshaping multiple operations across sectors, leading to more intelligent automation. In India, several startups are working on innovative generative AI products with focus on specific sectors. Yarnit is one such innovative generative AI-focussed company that has a unique content marketing platform. Through its gen AI platform, creative content in various formats is getting created, enabling the enterprises to get quality content at scale. In a conversation with the Bizz Buzz, Co-founder & CEO of Yarnit, Jyotirmoy Dutta said that the company is witnessing strong adoption of its solution since its launch. The company has several clients in India, the US and UK among other countries. It has built its own AI-platform training huge amount of data, for which it also has intellectual property right. The company has raised external capital from angel investors for its initial phase of product development and go to market initiatives. It is currently looking at raising its next round of funds from PE/VC investors in order to fuel its next phase of growth

Generative AI (Artificial Intelligence) has taken the world by storm. What kind of evolution do you foresee with the advent of generative AI? Will it create a paradigm shift in operations and efficiency of enterprises? What are your views in this aspect as a leader of the AI industry?

The way I see this it’s a watershed moment in terms of technology. It has taken years of research to take the shape it has taken today. Generative AI is a transformative force in artificial intelligence, and its evolution has impacted various domains. Some notable areas where generative AI is making significant strides include Natural Language Processing (NLP), image and video generation, drug discovery and material design, healthcare and obviously marketing and content. So, it is definitely bringing in several changes across sectors.

Can you give us an overview about Yarnit, which is a generative AI-powered content marketing platform? How are your solutions solving the problems of enterprises and organisations?

Yarnit is an Enterprise-grade Generative AI platform designed to maximise content marketing RoI (return on investment) for businesses. With its unique combination of Gen AI and proprietary AI models, Yarnit is transforming how teams and businesses strategize, produce and measure personalised content.

In this regard, I should say that Yarnit helps marketers supercharge their content marketing, social media marketing and digital Ad (advertisement) campaigns. With personalisation at the core, Yarnit’s AI continuously learns from real-time industry data and can be trained by businesses on their data. The outcome is high-quality, personalised content tailored to their target audience - on-brand and on-trend.

Can you give us a view on what are the key differentiators of Yarnit AI with regard to its competitors?

We excel in a couple of things. First and foremost is the content Quality. Whether it is long-form content, an AD (advertisement) copy or a creative, we take pride in the quality of our outputs. Secondly, our ability to provide our customers with a connected ecosystem, from which they can ideate, write, design, publish and measure content. Lastly, our AI prowess helps us to understand the brand and its audience and to learn from external data sources in real time. All these factors lead to an outcome, in which the content is fresh, unique and personalized. Due to customisation and scalability of our solution, we have seen many adopters of our product.

What are the flagship products of your company in the generative AI space? Do you have IPs (intellectual property) right for these platforms or software solutions? Can you throw some light on this aspect?

We have a single product with content modules and use cases. This product solves different content needs of enterprises and organisations. As far as intellectual property is concerned, yes, we do have our proprietary algorithms for recommendations and content audit, which in conjunction with our fine-tuned open source or third-party generative AI model. This ensures that we provide the best content outcomes for our customers.

How big is the overall team? What is the size of the engineering team? We also want to understand about your expansion plans in coming years.

We are a small team of 10 individuals, including a couple of consultants. To give you a better perspective on the expansion plan, our initial focus was on the Indian enterprise segment, but we also served other country markets whenever we got the opportunity. As we continue to grow, our primary focus will be on penetrating deeper into the Indian market and expanding to other regions through a more concerted sales and marketing approach. From our team’s perspective, we aim to strengthen our go-to-market team to effectively execute our geographical expansion plan. Simultaneously, we are looking to enhance our AI engineering capabilities to improve our innovation and provide the best solutions for our customers.

What are the new products and platforms that the company is planning to launch in coming years? Can you give some perspective in this regard?

Our primary goal has always been to assist our customers with their content needs, which is why our roadmap is closely aligned with their desires and challenges. We have identified several content use cases in our roadmap, such as powering AD (advertisement) performance marketing and account-based marketing. Additionally, we have prioritised video as a content format and aim to provide the ability to generate high-quality content in vernacular languages. So, these are the areas on which we should expect new solutions.

Can you provide a brief profile of your client base as of now? Are you only operating in India or do you have service offerings in other countries?

Our client base primarily consists of large and mid-market enterprises, and we are thankful to have some of the biggest enterprises in the Indian market as our anchor customers and early adopters. Startups have also been power users of our product. Although India is our key market, we have seen good adoption from both the US and UK markets as well. Going ahead, the momentum of adoption for our product will continue in coming quarters.

What kind of growth rate have you seen in recent years in terms Yarnit’s top line? Are you confident of maintaining these growth rates as we are entering 2024?

We made our product commercially available since middle of 2023 and the adoption & reception have been great. Given the short timeline, the growth numbers look great. As far as next year concerned, we are very bullish about 2024 and the idea is to maintain a similar growth trajectory that we have seen in 2023.

Have you raised any external capital so far from investors? Are you planning to raise capital from PE (private equity) & VC (venture capital) funds in the coming years?

As far as raising capital from external investors is concerned, we have raised capital from angel investors for product development and the initial phase of GTM (go to market) initiatives. We plan to raise capital from VC funds in the near future for fuelling our future growth.